Providing the information you need for success:
We provide your products' top 20 seller's delivered pricing & placement. The pricing data that matters to you. The pricing data that helps you make the most out of your marketing efforts. The data necessary to make the best, well informed marketing and product pricing decisions.
In our current economy, with consumers at the lowest end of their buying potential in decades, squeezed margins and countless "rivals", your organization's marketing strategy becomes more complex and less forgiving of strategic errors.
One of the most important tools in your arsenal is to know exactly what your competition is doing, at this moment and historically as well as your own pricing and placement. This is where we come in, we provide the necessary real time competitor strategy information available, so you make timely and appropriate marketing decisions.
Getting Started
Pricing depends on several factors. Report count, frequency and delivery method. To fine tune, we provide a 7 day free trial!
Pricing »
Account & Settings
Setting your account up is pretty painless. We only need basic information from you, then we will review and customize a streamlined onboarding process.
Settings »
Analysis & Customization
Beyond straight forward data to be used in your repricing strategies, we can provide detailed analysis and reporting for those price change events. Giving additional insights.
Contact »
Pricing information is crucial to marketing strategy for several reasons:
- Market Positioning: Price helps define the brand's position in the market. High prices can indicate premium quality, while lower prices can appeal to budget-conscious consumers. Knowing pricing information allows a company to align its positioning with its target audience.
-
Competitive Analysis: Understanding the pricing strategies of competitors helps a company position its products more effectively. By analyzing competitor pricing, marketers can identify opportunities to undercut, match, or differentiate based on value.
-
Customer Segmentation: Pricing information helps in identifying different customer segments based on their willingness to pay. It allows marketers to develop targeted campaigns that appeal to both cost-sensitive customers and those willing to pay a premium.
-
Perceived Value: Pricing influences the perceived value of a product or service. Marketers can leverage price points to create an impression of exclusivity, quality, or affordability, aligning with the desired brand image.
-
Profit Margin Optimization: With accurate pricing information, marketers can set prices that maximize profitability while staying competitive. It enables strategic decisions about discounts, promotions, and bundling to attract customers while ensuring a positive impact on the bottom line.
-
Promotion Strategy: Pricing plays a critical role in designing promotions. Information about price elasticity allows marketers to create effective promotions that can drive sales without significantly harming profitability.
-
Channel Strategy: Knowing the optimal price point helps determine which sales channels to focus on, as different channels may have different pricing structures, costs, and profit margins.
-
Customer Loyalty and Retention: Understanding price sensitivity helps in retaining customers through loyalty programs, dynamic pricing, or special discounts, ensuring that the pricing strategy is aligned with customer expectations and behaviors.
In essence, pricing information is foundational for making informed marketing decisions, ensuring alignment with brand positioning, attracting the right customers, and optimizing overall profitability.