Optimized Pricing at CompetitorEye (reprice)

Four options exist in order for CompetitorEye to know what to monitor / reprice for you.

1. Automatically read from your current Amazon inventory file.
2. Utilizing our “Storefront Sync” technology we can pull data concerning your storefront without reading from your inventory file.
3. Manual online submission allowing you to “bulk import” your data into our online system when convenient for you.
4. Automated FTP where you either push data to CompetitorEye or we pull it from your FTP server.

Two methods exist where you do not have to provide any data, and two methods exist where you provide the data to us. Either way, you can edit each individual item and its settings by clicking its SKU in item or report management, as well as at any time download your current active catalog and settings for modification and bulk re-import.

If you wish for CompetitorEye to gather all data and not supply CompetitorEye with Floors, ceilings (price range) it is recommended to use “Dynamic Floors” with Save. This allows us to create your “minimum selling level” the first time we review your item and use a percentage of your current price as your floor. For example, if using a dynamic floor of 20%, and the first time we review your item and obtain your current selling price, for example $100 we will apply the 20% dynamic floor to it and create a floor for you of $80. Going forward, this is our low range, a price we will not go below.

If on the other hand you have access to either your item costs or formulated floor values, you may wish to feed those directly to CompetitorEye and use a "static" floor you provide vs. a dynamic floor we create.

Each item in your product catalog can be fine tuned to your specific guidelines. As a starting point, please define your base / default preferences:

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To maintain profitable selling, a "floor" is used. CompetitorEye will not suggest a lower delivered price than this amount (configurable). Your floor is considered the absolute lowest amount an item can be sold for and still be profitable. CompetitorEye can use static exact floor amounts (supplied by you) per product (supplied in your feeds to us or manually edited) or dynamic floors (floors created by CompetitorEye) based on your current selling price. CompetitorEye can then use this value in several ways. We can treat it as your absolute minimum selling price or we can treat it as a "cost" and add to it based on your settings to create a "working floor" for you. Note: If providing a floor or cost to CompetitorEye, it should not contain your shipping price unless you are offering "free" shipping since a billed shipping charge will be a pass-through amount from Amazon.

Defining your floor:

Value provided is my minimum profitable level. It is my 'Working Floor'

Value provided is my item 'Cost'. CompetitorEye needs to add Amazon's base category referral fee to this value and create the 'Working Floor' for me. (Cost + Base %)

Value provided is my item 'Cost'. CompetitorEye needs to read from Amazon's referral fee estimate report and create the 'Working Floor' for me (Cost + Estimated Referral Fee). Please note, you must request this access from your Amazon Rep and is only required if selling multiple price based referral fee items such as those in electronics accessories, sports collectibles etc. If the exact Referral fee is not available from Amazon at time of report, the base category % will be used as a fallback.

Amazon's base referral fee is 15%, some categories have special referral fees. Click to view.

If using dynamic floor: Which can be overridden by supplying a specific amount in your feeds. The default floor applies when you do not have exact floor amounts for your items, or wish to stay competitive on newly online items monitored before you feed CompetitorEye with a specific floor amount.

Off, Exact from feed amounts only. Or no lower than3%5%10%15%20%25%30%35%40%

of my current price.

Recommended if using dynamic floors. Create 'Static' floor using the 'dynamic' floor above. If checked, CompetitorEye will create a non-changing floor value based on your current price at the time of its next report.

Example: Dynamic floor of 10% with a product presently selling for $100 will create a static floor of $90. That $90 floor will then become a static floor and not change until you manually adjust the amount or reset all floors (below)

If not selected and using dynamic floors, CompetitorEye will adjust your floor by the dynamic floor value each time we review your pricing.

Example with Dynamic floor of 10% without using "Create Static floor" above:
Monday Price $100 dynamic floor would be $90, if dropped to $90:
Tuesdays Price $90 dynamic floor would be $81, if dropped to $81:
Wednesdays Price $81 dynamic floor would be $72.90

Note: CompetitorEye will utilize your Formula amounts below to actually increase or decrease your pricing, the example above was an extreme scenario of dropping the price to the floor in every occurrence.

Regardless of how my floor is determined, CompetitorEye should add % to all items to cover my costs, fees, etc. making my 'Working Floor' a bit higher than the static or dynamic floor or cost I may have provided. You can use specific $ amounts to individual items if using "Item Floor Increase" custom importing option. This percentage addition will occur to the base floor/cost after any possible category referral percentage is added.

Raising and loweing limits: (Floor and Ceiling evaluations)

Floor evaluation with your delivered price. (If checked, allows repricing below your floor up to the amount of your shipping. Typically NOT recommended.) If checked, and logic dictates a floor price, [YourPrice] will be [YourFloor] - [YourShipping] so that your total delivered price will match your floor value. If not checked and logic dictates a floor price, [YourPrice] will be [YourFloor] value.
Delivered price floor evaluation		Selling price floor evaluation
Example 1 with shipping Current Price $100.00 Shipping $10.00 Delivered $110.00 If pushed to the floor of $99.00 Price would be $89.00 Shipping $10.00 Delivered $99.00 (Floor)	Example 2 without shipping Current Price $100.00 Shipping $0.00 Delivered $100.00 If pushed to the floor of $99.00 Price would be $99.00 Shipping $0.00 Delivered $99.00 (Floor)	Example 3 with shipping Current Price $100.00 Shipping $10.00 Delivered $110.00 If pushed to the floor of $99.00 Price would be $99.00 (Floor) Shipping $10.00 Delivered $109.00	Example 4 without shipping Current Price $100.00 Shipping $0.00 Delivered $100.00 If pushed to the floor of $99.00 Price would be $99.00 (Floor) Shipping $0.00 Delivered $99.00
Ceiling evaluation with your delivered price. If checked, and logic dictates a ceiling price, [YourPrice] will be [YourCeiling] - [YourShipping] so that your total delivered price will match your ceiling value. If not checked and logic dictates a ceiling price, [YourPrice] will be [YourCeiling] value.
Delivered price ceiling evaluation		Selling price ceiling evaluation
Example 1 with shipping Current Price $100.00 Shipping $10.00 Delivered $110.00 If pushed to the ceiling of $119.00 Price would be $109.00 Shipping $10.00 Delivered $119.00 (Ceiling)	Example 2 without shipping Current Price $100.00 Shipping $0.00 Delivered $100.00 If pushed to the ceiling of $119.00 Price would be $119.00 Shipping $0.00 Delivered $119.00 (Ceiling)	Example 3 with shipping Current Price $100.00 Shipping $10.00 Delivered $110.00 If pushed to the ceiling of $119.00 Price would be $119.00 (Ceiling) Shipping $10.00 Delivered $129.00	Example 4 without shipping Current Price $100.00 Shipping $0.00 Delivered $100.00 If pushed to the ceiling of $119.00 Price would be $119.00 (Ceiling) Shipping $0.00 Delivered $119.00

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Adjusting Price: When raising/lowering my pricing, I want to "OWN" the following position:

Lowest delivered featured merchant. (From first 3)

Buy Box owner or fall back featured sellers if buy box seller was excluded. (Default for raising or lowering)

Lowest delivered merchant, including secondary page sellers. (From first 20)

Lowest delivered of top 3 featured merchants and Buy Box owner (Lowest delivered of the up to 4 main page sellers)

2nd Lowest delivered featured merchant. (From first 3)

Price Radius and "lowball" prevention:
Exclude competing with sellers that are outside of my current price radius by % (Read more) (0 = Default, no exclusion)
Do not lower my price to obtain the position dictated (above) if no other sellers are within % of that sellers price. (0 = Default, lower if needed)

General Exclusions:
Compete only with sellers having at least % in positive feedback rating. (Exclude competing with sellers having less)
Compete only with sellers claiming in-stock. Leave unchecked to compete with all sellers in-stock or not.

If no seller at the position I want (or has been excluded), apply formula to next in line merchant as if they owned the Buy Box.

CompetitorEye or any similar service cannot guarantee price retrieval for every item, every time the system reviews. Although Buy Box owner and pricing as well as the top 3 featured sellers pricing can almost in every case be determined, secondary page (New & Used) listings cannot in every case.

When this occurs and we cannot locate your present selling price and shipping price, how would you like the system to handle the items repricing?

Use the last imported 'selling price' from Amazon synchronization (if enabled) when the system cant locate my current selling price.

~OR~ we can use the sellers shipping and item price that has the position you want as your own pricing and shipping and compete/beat using those values Yes, do that, and lower that amount by .01 if position is already the least priced and calculate from that. (Recommended if majority of your items are shipping included)

~OR~ we can use the sellers delivered price less shipping substitute and compete/beat using those values. (Recommended if majority of your items charge shipping)

If above is unchecked as well as no shipping substitute, the system will simply ignore repricing specific items when your pricing could not be determined.

Optimized price should always end with a '9' Example: 11.75 becomes 11.79

What if I own the position I designated?
The default action is to then do nothing as long as your price >= your floor and <= your ceiling. However the following overrides can be selected:

Match the lowest delivered price of the top 3 featured sellers if the amount is >= floor (Read more)
Change my price to beat the lowest of the top 3 featured sellers price by the formulas and percentages defined below. Keeping me in the buybox..
Or If I own the position I designated and a non-excluded seller is price matching me, beat that seller by $

Consider all FBA Shipping as FREE: By default FBA items with a price >= 25 (35 10/21/2013) as of will report as 'free shipping' as defined by 'FREE Super Saver Shipping'. Select this option if you would like ALL FBA items to report as 'Free shipping' in your reporting and repricing calculations.
For more information read this forum post.

Attempt to stimulate competitors to raise pricing:
If I am at my floor for at least one report cycle, 'Yo-Yo' my pricing to my provided ceiling in an attempt to stimulate other sellers to raise their pricing
If I own the position I wanted for at least one report cycle, 'Yo-Yo' my pricing to my provided ceiling in an attempt to stimulate other sellers to raise their pricing (Not recommended if using negative (price raise) formulas below)

Override settings and raise my price to the ceiling (if provided) if the non-excluded seller count for an item is <= , please note CompetitorEye will automatically raise your price to the ceiling (if provided) if you are the only seller for the item. This option is meant as an override count, if 3 is entered and there are <= 3 non-excluded sellers of the item, we will raise your price to the ceiling.

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Now that CompetitorEye knows which position to evaluate, what should the system then do with your pricing:

Compete/Beat: Follow formulas below for raising/lowering pricing. (Default unless you want to match pricing.)

Raise/Lower my price to match Buy Box owners delivered price if >= floor.

Raise/Lower my price to match lowest featured delivered price if >= floor. (From first 3)

Raise/Lower my price to match lowest sellers (including secondary page) delivered price if >= floor. (From first 20)

Raise/Lower my price to match lowest of top 3 featured merchants and Buy Box owner (Lowest delivered of the up to 4 main page sellers) if >= floor.

Raise/Lower my price to match 2nd lowest featured delivered price if >= floor. (From first 3)

Pleae note: If matching, evaluation and formula should be to same position/group (see evaluate above). Unlike competing/beating a sellers delivered price by the formulas below, when price matching is selected; You may use 0% and 0$ formulas to tell the system to strictly match the sellers delivered price if >= your floor, you can override this matching logic on a product by product basis by providing a formula (% or $) to beat instead of match. Note: When competing/beating is selected; using a 0% and 0$ formula directs the system to not compete or change price when competing with that seller type.

When not "matching" CompetitorEye can "Beat" the delivered price of the seller in the position you wish to compete with. If Amazon is the Buy Box owner, you can use a different formula than when a standard merchant owns the Buy Box. You can set a percentage and / or specific dollar amount to adjust based on the Buy Box owners (or lowest featured merchant; see controls) current delivered price.

When Amazon owns the position I want, beat the delivered price by:	% and then deduct:	$
When a competing merchant (FBM) owns the position, beat the delivered price by:	% and then deduct:	$
In the event that CompetitorEye cannot lower or raise using the formulas above due to floor/ceiling constraints, attempt to beat the delivered price by exact amount of:		$

If seller is FBA seller, add the following to the FBM formula above:	% and then deduct an additional:	$

Instead of beat, can I increase? Certainly: A negative amount will actually be a price increase vs. a decrease/beat of the competitors delivered price.
Example if -1% (negative 1 %) and sellers price is $100, system would want to make your delivered price $101. Yet if 1%, system would want to make your delivered price $99, “Beating” the sellers delivered price by 1%
These are default values, and can be overwritten per ASIN in an import file.

Fulfilled By Amazon (FBA) vs. Fulfilled By Merchant (FBM)

No change in logic. Follow standard formula steps above.

If FBA seller: Use Amazon formula (above) instead of standard formulas

Exclude competing with FBA sellers

Exclude competing with FBM sellers and use Amazon formula (above) for those that are FBA

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Your priority directs CompetitorEye on how to react to your competitors price changes, particularly in preventing or handling pricing wars and chases. Chased: A competitor lowered their pricing to win the buybox. For example:

Monday: If you had the buybox at $100
Tuesday: Competitor "A" lowered their price to $95 to win the buybox, that is a "chase". If using "aggressive" priority, the recommendation would be to lower your price to $93 (example) in reaction to their price drop or if Passive/Neutral: to hold steady for a calculated amount of time.

Depending on your priority settings, Aggressive, Neutral, Passive. CompetitorEye decides how to handle chasing in conjunction with the items recent pricing history to determine what should occur.

Passive. Do not chase regularly, wait for just the right moment and take the Buy Box, priority is to maximize profits VS. Buy Box ownership.

Neutral. Delay chasing shortly when a price-war is recognized. Take competitor price-drops seriously but chase on limited basis.

Aggressive. Ignore competitors price drops (chasing) and lower my price immediately if needed to keep or obtain the buy box.

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CompetitorEye can automatically update your pricing on Amazon on your behalf. We recommend you fine-tune your optimized pricing first. Optimized pricing is included in your raw data reports. After you are confident in your settings and have monitored the suggested pricing, you can enable this automation.

Automatically raise my pricing on Amazon using the calculated optimized price.
Automatically lower my pricing on Amazon using the calculated optimized price.

Unchecked and your optimized pricing is considered in the "Sandbox" CompetitorEye will process all logic with your pricing and competitors and generate the repricing in your reports and online for your review, but will not actually update Amazon allowing you time to test and tweak your settings. Checked is "Production" mode and CompetitorEye (after your Amazon authorization) will then update your pricing on Amazon automatically depending on your monitoring schedules.

Save for *New* items, do not overwrite settings in current catalog

Overwrite catalog, leaving my static floors alone.

Overwrite catalog completely

Advanced Optimized Pricing (repricing):